2016 Focus on Lead Marketing and Online Lead Generation
This year I'm writing and presenting training seminars and mentoring sessions around Online Lead Marketing Essentials.
Update June 2016
To help my local business owners, start-up entrepreneurs and marketers to focus their efforts and create a high converting online sales funnel based around 'Content'... I've put together a new online training course in a simple 3 step format using video to allow self-paced training. Commencing 1 July 2016 check out the new business training course website Lead Marketing Essentials for more info.
Why the new course?
I recently gave a seminar to local business owners and found that only 2 of the 32 businesses in the room had a lead capture mechanism on their websites such as the ability for their visitors to get a download in exchange for an email opt-in.
I was actually not astonished by this but still very disappointed that we here in Western Australia remain incredibly slow to take up the proven strategies and opportunities that can be captured online, starting with even the most basic lead capture.
This is critical, as most visitors arriving on your website won’t buy your products or services immediately, you need a way to capture their details, and then nurture their interest over time.
Google recently confirmed that Content is one of the top 2 SEO ranking factors to help drive traffic to your website. In addition, using Content effectively on your website as essential element of an online sales funnel will help you attract and convert leads.
Worthy of a quick note here - An essential element of lead marketing is the use of Landing Pages and SEO Copy. HubSpot are one of the World's leaders in inbound marketing and consistently demonstrate value for both B2B and B2C companies.
Click on the image below to find out more about Lead Marketing that Works!