guy kawasaki - 'The art of the start'
Guy Kawasaki's top 11 pieces of advice on an Entrepreneur and advice on Start-ups... loosely based on his book 'The Art of the Start'. Very humorous...
Guy hopes you will take this information and change the World...
1) If pitching to Venture Capitalists, pitch about making 'meaning' not 'money' ...otherwise you'll attract MBAs and Consultants... LOL
2) Make a MANTRA (three word statement that says what your company stands for) not a Mission Statement... e.g. Nike's company mantra is 'Just Do It' and their employee's mantra is 'Authentic Athletic Performance' that's why Nike exists.
Never use a mission statement or go to the Dilbert Mission Statement Generator LOL!!
3) Just get going, forget focus groups etc... 1. think different, don't do better sameness 2. Don't be afraid to polarise people 3. Find a business Soul Mate
4) Define a Business Model 1. Be Specific 2. Keep it Simple Costs $1 Sells for $5 you Gross Margin 20% you will be successful 3. Always ask a women
5) Weave a MAP and make them your priorities - 1. Create Milestones eg finish the s/w or ship 2.Assumptions of the company, write them down and test them 3. Tasks
6) Niche thyself... have a unique product with great value
7) Use the 10 - 20 - 30 Rule, use only 10 slides in your Powerpoint Pitch Deck, give your presentation in 20 minutes and use the smallest font size of 30pts
Know your presentation and display only the core points.
8) Hire infected people... 1. who love your products... as well as work experience and educational background, as sometimes the later two are irrelevant, eg. Guy was appointed Apple's Technology Evangelist because he loved Apple products, 2. hire better than yourself 3. Apply the Stanford Shopping Centre, if you don't have the first reaction of wanting to hire that person, then don't.
9) Lower the barriers to adoption, 1. Flatten the learning curve 2. Don't ask people to do something that you wouldn't do yourself 3. Embrace your evangelists.
10) Seed the Clouds... 1. Let your customers do with it what they will 2. Enable test-drives to make sales 3. Find the true influencers (not necessarily the CXOs)
11) Don't let the bozo's grind you down... not the obvious loser but the one that looks like a professional! eg. No world market for computers - Thomas Watson!
About Guy Kawasaki - visit Guy on Google+
I share enchanting stuff. All the time. In large quantities.
Author of APE: Author, Publisher, Entrepreneur--How to Publish a Book, What the Plus! Google+ for the Rest of Us, Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple.
I publish approximately five-ten posts per day. The topics that I focus on are marketing, enchantment, social media, entrepreneurship, innovation, venture capital, science, and photography.
Bragging rights... Still with Wife 1.0. Four kids.